AAA Foundation co-hosts traffic safety culture summit…

The AAA Foundation for Traffic Safety and Western Transportation Institute co-hosted the first National Rural Summit on Traffic Safety Culture on June 22 in Big Sky, Montana. Attendees represented a cross section of individuals and organizations in the transportation community.

The goal was to generate dialogue about traffic safety culture, its meaning and the influence it has on public attitudes and behaviors. I was extremely pleased with the issues we were able to address. It is imperative that we consider the cultural factors that define our values and govern our behavior to improve transportation safety. This discussion of traffic safety culture’s role in society among industry professionals is a step in the right direction.

“Cars, not germs, are the bigger threat"

In the May 9, 2009 issue of the Washington Post newspaper I was immediately drawn to the following letter to the editor from Jared B. Goldberg from Arlington, Virginia. His letter read:

We are in the midst of an epidemic, although it is not the one that is gathering countless hours of news coverage. It does not involve influenza or any other transmissible disease. Rather, it is the epidemic of motor vehicle crashes.

As an emergency physician, I see many people coming to the emergency room with concerns about "swine flu." However, that number pales in comparison to the number of people that I treat who have been injured in vehicle crashes. According to the Centers for Disease Control and Prevention, there have been 1,639 confirmed cases of H1N1 influenza in this country, with two reported deaths. In 2007, 41,059 people were killed in motor vehicle crashes and almost 2.5 million were injured. This is an average of 110 fatalities and 6,800 injuries daily. Virginia has already reported 219 motor vehicle deaths this year.

With all the emphasis on containing the spread of the flu [news story, May 6], it is odd that people are apathetic about containing the toll of vehicle crashes. Last year the Virginia General Assembly bowed to constituent pressure and repealed heavy fines designed to discourage dangerous driving [Metro, March 28, 2008].

Perhaps if we start referring to "accidents" as "swine collisions," motor vehicle crashes will finally gain the attention they deserve.

Well stated Dr. Goldberg. Thanks for adding your voice to our efforts to change the culture of complacency towards car crashes and to bring about a more positive traffic safety culture in this country.

Taking Steps To Improve Our Culture

In the Transportation Research Board's latest issue of TR News (January-February 2009) I was pleased to see the article, “Safety Research on Highway Infrastructure and Operations: Improving Priorities, Coordination and Quality.” It summarizes the findings of TRB Special Report 292. This report calls for the establishment of a new Scientific Advisory Committee and development of a national research agenda, among other things. Both of these steps are entirely consistent with the AAA Foundation’s call for enhanced communication, coordination and collaboration that will be necessary to realize a more positive traffic safety culture in this country. Accordingly, I hope these recommendations do not “die on the vine.”

Traffic-Related Deaths Decline

Obviously, I am delighted with yesterday's news that preliminary NHTSA data indicates that traffic fatalities for 2008 have gone down 9%. Unfortunately, our crash and exposure data bases are not sufficient for anyone to ascertain why this has happened. It is certainly logical to "assume" that some of it was due to reductions in driving linked to the economy, especially when you consider that some of the riskiest drivers, such as teens, might be the first to be affected by high gas prices. However, it also makes sense that tougher laws such as primary seat belt requirements and Graduated Driving Licensing, both of which have been proven to work, played a role. It's also logical to assume that the concerted efforts to make cars and roads safer over the past decade contributed as well. Nonetheless, I must ask, "Why haven't we invested enough in our data systems so that we could resolve this issue more easily?" I'm not sure of the answer but we must recognize the ambiguity in this area and understand how multiple factors can contribute to these statistics. And, finally, let us all not forget, even with nearly 3,750 fewer deaths this year, we still have a long way to go because 37,313 people still died and that is unacceptable.

Road Safety and the American Recovery and Reinvestment Act

The AAA Foundation’s vision of an enhanced traffic safety culture in this country is a social climate where everyone highly regards traffic safety and rigorously pursues it. Unfortunately, all too frequently, we have seen just the opposite – actions reinforcing the current culture of complacency.

Well, I am extremely pleased to highlight one recent bright spot related to the American Recovery and Reinvestment Act of 2009 (ARRA). Namely, under the leadership of Joe Toole, Federal Highway Administration’s new Associate Administrator for Safety, FHWA has done a number of things to assure that highway safety receives high priority in the implementation of the ARRA. For example, on its national website they have identified opportunities to use ARRA funds for highway safety projects, as well as tools that can be used to support and justify those safety decisions. Recognizing that nearly half of all fatalities occur on rural roads, FHWA has put particular emphasis on educating local governments about the details of ARRA and how to work with their State DOT’s to advance projects. Nearly 1000 people participated in two national webconferences that were offered at no charge to local governments. The sessions put a strong focus on safety improvements and the potential impact of ARRA on safety. These same thoughts are being presented to conferences across the U.S.

Personally, I can’t think of any more deserving “shovel-ready” project than a safety improvement project that will not only make jobs but will save lives! Hopefully, the state and local road authorities will take FHWA’s advice!

100 Deaths a Day

If I told you there is an epidemic taking more than 100 lives a day would you be afraid, inquisitive, alarmed, outraged? Just over 100 people on average die each day in the United States as a result of car crashes. This epidemic is taking the lives of mothers, fathers, children, brothers, and sisters.

The recent coverage of air travel from the NTSB hearing on medical helicopter safety, to the miraculous landing of the airliner in the Hudson River, to today’s unfortunate and tragic airliner crash into a home in Buffalo, NY all highlight the obstacles ahead of us striving to reduce traffic related deaths and injuries.

Are car crashes deemed unavoidable or simply seen as the price we must pay for mobility? There is no doubt both of these plane crashes deserved a great deal of attention, but where is the public outcry and attention for those who die in car crashes?

I would argue if 100 people died each day as a result of national air travel in the U.S. there would be a public outcry to make air travel safer. The question remains as to how we harness individual outrage over traffic related deaths and injuries into a public outcry that can’t be ignored.

Traffic safety culture lags way behind air safety culture

There have been several significant media-reported accounts about the National Transportation Safety Board (NTSB) hearing on medical helicopter safety. In light of revealed information indicating that in 2008, 29 people died in emergency helicopter crashes an NTSB Board Member said, “The recent accident record is alarming and it is unacceptable.” In contrast to the number of deaths each day from highway crashes and the manner in which the media and public view them, the difference is most striking. This overwhelmingly underscores our challenge and the different prevailing culture between air safety and traffic safety.