Thursday, July 16, 2009
Ideally, getting a drivers’ license should be based on whether an individual has cognitive and physical functional abilities necessary to drive a car. There is no denying some of these abilities are affected with age, but this doesn’t mean senior drivers can’t maintain these abilities at the level necessary to drive. And, given the demographics associated with the baby boom, our society is getting older, and thus, now more than effort we need to emphasize the programs to extend the safe driving experience for older drivers. Fortunately, I am excited to announce that a new computer program (interactive game) called DriveSharp™ is now available that can do just that. The Drive Sharp program uses computer exercises to help seniors improve things such as divided attention, reaction time or “useful field of view” – factors that are directly correlated with being a safe driver. And, from my perspective, the most exciting aspect is that Drive Sharp has been shown to reduce the risk of at-fault crashes by up to 50%. For those seniors who want or need to improve their functional abilities needed to drive this is an outstanding tool. A free screening test and information on the program, including a free is available at www.drivesharpnow.com
Friday, July 10, 2009
The AAA Foundation for Traffic Safety and Western Transportation Institute co-hosted the first National Rural Summit on Traffic Safety Culture on June 22 in Big Sky, Montana. Attendees represented a cross section of individuals and organizations in the transportation community.
The goal was to generate dialogue about traffic safety culture, its meaning and the influence it has on public attitudes and behaviors. I was extremely pleased with the issues we were able to address. It is imperative that we consider the cultural factors that define our values and govern our behavior to improve transportation safety. This discussion of traffic safety culture’s role in society among industry professionals is a step in the right direction.